Consider a minor ­accident on the road — two men rush out of their vehicles, almost instantly throwing abuses at each other — curses that have references to women even though the latter have nothing to do with the incident. Such is the disrespect towards women — knowingly or ­unknowingly. A new ­campaign plans to fix basic derogatory attitudes such as this, and others, on the occasion of International Women’s Day on Saturday.
Fever 104 FM’s ‘Men against Abuse’ initiative, which is part of ‘Fever Voice of Change’ drive that began on February 28, will ­encourage men to pledge not to use offensive words, and to form the largest radio human chain to stand-up against the practice. Bollywood heartthrob John Abraham is the face of the campaign, which has already received support from various other stars including actors Farhan Akhtar, Vidya Balan, and cricketer Virender Sehwag.
Talking about this noble movement, John says, “Women at times have to go through a lot of verbal abuse. This great initiative will help us ­eradicate that.” Harshad Jain, business head, Radio & Entertainment, HT Media, adds, “Women’s ­safety is one of the biggest issues that the country is ­grappling with. With ‘Men against Abuse’ campaign, we want to take steps to educate people and use the power of radio to address this issue. We are sure that with the support of our listeners, the campaign will soon be the change we want to see in the society.” If you want to take a pledge and join the drive, give a missed call on 09904104104.
Women are subject to a lot of verbal abuse. This initiative will eradicate that: John