For those who couldn’t shell out the Rs 8,000 to attend Sunburn last year, things may be looking up. Organisers have now decided to host a summer festival in Mumbai from April 6-8, to be held at the Tulip Star Hotel in Juhu. This edition, which is being pitched as a yearly affair, claims to have a star-studded line-up to rival its Goa cousin. The dance music festival will be broadcast live in 120 countries around the world. Early bird tickets go on sale today on the offical website.
“The Mumbai edition is as big as the one in Goa in terms of investments and effort put in,” says Shailendra Singh, joint MD, Percept, co-founders of the festival. “Nikhil (co-founder Nikhil Chinappa) has been talking to me about holding a dance music festival in this city for two years now. And since it’s the party capital of the country, we had no option.”
Singh admits that the local gig has incurred more expenses, saying, “If we’re doing anything in Mumbai, as compared to the other metros, we pay 33 per cent more tax. But we’re making it affordable for fans. The early bird pass costs Rs 3,250 for three days.”
The new edition will be heavy on technological gimmicks, featuring digital tunnels, 3D video experiences and smoke-spouting CO2 guns. “The technology will entertain you,” explains Singh, while refusing to divulge the performance line-up, saying, “We don’t want to make the announcements so early because we want the excitement to build up.”
Explaining the choice of venue, Singh says, “There are not many options in Mumbai. We can’t have it at the Bandra-Kurla grounds because they don’t allow you to serve alcohol. We will have ID checks in place at the bar counters inside the hotel, and will follow any other rules laid down by the Mumbai Police.”