The works of the country's foremost advertising photographers are on display at an exhibition by the Photographers’ Guild of India (PGI). The show, titled Exhibit A, has been put together with the endeavour to represent the soul of the photographer and give him freedom of expression, unbound by the rigid guidelines of commercial and advertising photography.
Says well-known photographer Atul Kasbekar, chairman of PGI, "All of us exhibit our works together under one roof to promote photography as an art form and also encourage youngsters to take it up as a career. This is also an opportunity for students to exhibit their works alongside known names in the industry."
Exhibit A has drawn the support and participation of leading photographers like Jatin Kampani, Avinash Gowarikar, Riddhibrata Burman, Jaideep Oberoi, Colston Julian and Kasbekar, among others. And over the past ten years, the event has become an annual fixture.
“It is a must-see for those keen on owning, collecting or investing in limited edition photography prints,” says Sameer Parekh, whose advertising and beauty assignments have taken him across continents.
Assistant photographers and photography students appear to be drawing the most from their chance to exhibit alongside established professional photographers. Says Kushal Ruia, who is among the young photographers in the mix, "It's a great annual event for me to showcase my growing interest in photography, get feedback and even sell some of my artworks."