In an attempt to revive the dying art of Ikat from the Pochampally district of Andhra Pradesh, designer Rahul Mishra has given the age-old tradition a contemporary twist to appeal to the modern woman.
The designer, who is known for his work with Indian textiles, has used the particular art of dyeing the yarn before weaving for his new collection which includes sarees, dupattas, jackets, jumpsuits and long skirts.
His collection is in collaboration with the Taj Khazana, a luxury store dedicated to reviving traditional weaving techniques and bringing them to modern India.
"We have revived the art of Ikat particular to the Pochampally district of Andhra Pradesh, which has the largest population of weavers dedicated to this handicraft. It is one of the oldest forms of weaving which travelled to India via the Silk Route," Rahul told PTI.
"It is more challenging to work with Ikat than other textiles as it is a very slow process. We wanted to make it available to the modern woman so the collection includes a variety of garments," he added.
Traditionally Ikat is seen on Pochampally silk, but Rahul has used silk and cotton to make his garments. The designer says that since handloom faces competition from cheaper imports as the value of handmade clothes is not understood by all, his collection is aimed at the luxury market and that's where the store Taj Khazana comes in.
"We started with weavers in Varanasi and now we are committed to reviving the Pochampally Ikat. We are trying to create a footprint around the country. Not only do we see that the weavers get their dues, we try to solve their problems like unemployment, education and hygiene," said Sarita Hegde Roy, COO, Taj Khazana.