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Web increases art base

art and culture Updated: Jul 24, 2011 01:24 IST
Aakriti Sawhney
Aakriti Sawhney
Hindustan Times
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Adding to the Capital’s art scene is an exhibition called Collective Metamorphosis, which is currently running at Gallery Nature Morte.

The show aims to take Indian contemporary art to mainstream collectors at easy and accessible rates. But the journey for this particular exhibition started a year back when Kapil Chopra, a working professional and an art collector, along with curator Peter Nagy and collector Swapan Seth, started an online initiative called bestcollegeart.com. The site was started to increase the collective art base in India.

“There are more than 12,000 art students in India, but not even five get an opportunity to display their work at art galleries,” says Chopra. “On our site, we provide the artist an opportunity to upload five of his best works and get a buyer for them,” he adds.

Another interesting feature is that each artist can give a price to his art work, ranging from Rs 1,000 to Rs 99,000. These prices are then reviewed by an able curatorial team. Each work has a shelf life of six months. Within a span of 10 months, the site has become one of India’s largest selling art gallery, with over 200 works sold and 700 works from over 150 artists uploaded on the site.
And now, in the current exhibition, Chopra has chosen five artists from the site and presented their work in the show.

These artists specialise in different genres. While artist Paribartana Mohanty creates wall mounted installations with kinetic works, artist Kumar Kanti Sen’s forte lies in expressing the vibrancy of life on white paper. Other artists include Gopal Samantray, Tauseef Khan and Deepjyoti Kalita.

“My only message to all the artists was to do what they do best and not confine them with a theme,” says Chopra.

Each artwork is pieced between Rs 50,000 to Rs 3.5 lakh.

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