In the run up to the International Day of the Girl (October 11), Child Rights and You (CRY), in association with High Street Phoenix mall and Rock For A Cause (a charity concert series), have initiated a campaign called ‘Iccha’ to raise funds for the education of underprivileged girls in the city.
“We have invited several photographers from across the country to send us photographs of girls deprived of basic education. We’ve got about 1,500 images from photographers like Raghu Rai, Prashant Panjiar, Sudharak Olwe and Nilayan Dutta as well as the public. These will be displayed in the mall for four days,” says Kreeanne Rabadi, director (west region), CRY. As part of the initiative, a series of monthly performances by music bands at the mall is also being initiated. Bands like The Echoes, Spud in the Box, Fire on Dawson and Bombay Rock Project will be featured. “We already host a monthly Thursday Jam-ups event, which was solely for entertainment. But we’ve always wanted to associate with a cause,” says Rajendra Kalkar, senior centre director, High Street Phoenix.
The campaign starts today with performances by singer Mihir Joshi with his Bombay Rock Project and Winit Tikoo, a Kashmiri rock singer. “Music is a great medium to reach out to people or to mobilise them,” says Joshi, who received acclaim from the reality show India’s Got Talent Season 5.