During assembly elections in West Bengal, Tamil Nadu, Assam, Kerala and Puducherry, the BJP was the most discussed political party, while West Bengal Chief Minister Mamata Banerjee the most talked about political leader on Facebook.
An analysis of conversations on Facebook regarding the assembly polls across all states done by the social media giant shows that BJP featured in 61% of them, while Trinamool Congress chief Mamata Banerjee was the top leader, figuring in 22 % of the conversations.
Overall, 2.2 crore netizens discussed elections on the social media platform leading to 14.2 crore interactions, Facebook said.
The data is for the period from February 12 to May 10 and covers top political parties, politicians, states and top issues, the social media giant said.
With 47 % mentions, Congress was second followed by AAP - 25 %. Interestingly, DMK and CPI-M featured in only 6 % of online conversations.
In the list of most talked about politicians, Banerjee was followed by Kerala Chief Minister Oommen Chandy who featured in 20 % of the conversation.
Assam chief minister Tarun Gogoi, DMK patriarch M Karunandhi and BJP’s Sarbananda Sonowal were the other talked about leaders, Facebook said, adding among the states, Assam was most popular with conversation of 28 % netizens figured around it.
Crime seemed to be of utmost concern to Facebook users as one-third of election-related conversations featured the issue. Defence came a close second with 31 %. Foreign affairs, education and transport were other major issues.
“Facebook is making it easier for people to participate in electoral debates and have a real impact. It has become a place for people to get to know their candidates better and discuss issues they care about,” a Facebook spokesperson said.
“By providing a platform for engagement and discussion, Facebook is empowering people in India on Facebook to engage in the elections,” the spokesperson said.