Nissan relaunches Datsun brand

Updated: July 15, 2013 22:07 IST

Nissan Motor Co. took the veil off the first car in its resurrected Datsun brand in India on Monday that is part of a foray by the Japanese automaker into cheap cars for emerging markets. With other Datsun models to follow over the next three years - one of which could be priced as low as Rs 4 lakh -- if Nissan can meet its aggressive manufacturing cost objectives -- Nissan is treading ever so closer to the ultra-low-cost car market. Nissan Chairman and CEO Carlos Ghosn unveiled the latest variant, called the Datsun ‘Go’ on the outskirts of Gurgaon.

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