Indian direct selling industry beating the economic slowdown

Updated: May 12, 2013 16:05 IST

Local markets, malls or shopping online, Indians are buying, and they are buying big time. With more disposable income in hand they are spending like never before. And, the direct selling industry is making the most of it! Direct selling is a non-store retail format which refers to the selling of goods and services to consumers away from a fixed retail outlet, generally in their homes or workplace through explanation and demonstration of the product by direct sellers.

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