The challenge should be local and meaningful: Rice Bucket challenge founder

Updated: August 30, 2014 15:08 IST

India's localised version of the ice bucket challenge, the 'rice bucket challenge' has gone viral and the woman behind this challenge, Manju Latha Kalanidhi, says she wanted to develop a challenge that was localised and without wasting resources. The 38-year-old from Hyderabad calls for further awareness about the challenge that helps feed the poor.

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