Traders in Visakhapatnam rejoiced as customers made a beeline to purchase gift items including diamond jewellery ahead of Valentine’s Day, the day of love. Valentine’s Day is celebrated all across the world to celebrate love. This day not only gives joy to the people who are in love, but also to the traders who make a quick buck and double their sales. Cashing in on the trend, gift shops are filled to the brim with personalised gifts like stuffed toys, imitation jewellery, heart shaped pillows and cards. A shopkeeper Yeshwant Parek said that he has introduced innovative products to attract customers. A jewellery shop owner, Bijri Paul offered special discount on gold and diamond collections to his customers for the Valentine’s Day.