Audi pips Merc as No. 2 luxury car brand in India

  • Sumant Banerji, Hindustan Times, New Delhi
  • |
  • Updated: Jan 10, 2013 17:41 IST

It's official now. German luxury car maker Audi has overtaken Mercedes to grab the number 2 spot in the domestic luxury car market.

Audi sold 9,003 cars in 2012 a growth of more than 63% over 2011 and benefited from Mercedes' lacklustre show during the year. The latter sold 7,138 units during the year, a decline of 4% over the previous year.

Audi is just 372 units behind BMW, which has held on to its number 1 position for the fourth consecutive year despite registering stagnant sales.

"We set a target of 8,000 cars for the year 2012 but managed to achieve this target by November itself and revised it further to 8,600 cars," said Michael Perschke, head, Audi India.

"We have managed to exceed this target as well," said Perschke.

Mercedes has now slipped in the rankings from number 1 to 3rd spot within a span of 5 years but is banking on compact cars A and B class to haul it back into the game.

"Our sales performance has been overall in line with expectations," said Eberhard Kern, managing director and CEO, Mercedes Benz India. "At the same time we have managed to retain our profitability and premium in 2012. 2013 would be an exciting year for is."

Mercedes is targeting a return to the podium globally by the turn of this decade and in India ahead of that.


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