IBM aims to expand biz with Indian car makers, ancillaries

Global technology leader IBM aims to expand its business with Indian automobile manufacturers and component suppliers.

IBM will launch an online platform in January that would enhance greater auto manufacturer-supplier collaboration through sharing of electronic documents and other facilities, said Venkataraman Neelakantan, country leader, manufacturing and natural resources, IBM India.

The company is running a trial version of this platform in collaboration with associations of automakers and parts suppliers.

Globally, the auto industry offers business worth about $30 billion a year to IT companies. However, in India, IT companies get business worth hardly $1 billion (nearly `6,200 crore).

While global auto original equipment manufacturers (OEMs) spend 1.5% of their revenue in information technology, Indian auto companies spend only 0.3-0.8%.

“The use of big data in marketing research, the emphasis on automation in manufacturing and supply chain management and increasing tech content in vehicles offer tremendous scope for us in India,” said Neelakantan.

“The business from auto clients is not as huge as banking and telecom sectors. However, we are making significant investment in auto as these are marquee


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