German auto giant BMW on Thursday launched the much-awaited compact sports utility vehicle X1 with a price range of Rs 22-29.9 lakh (Ex showroom Delhi) across two diesel and a petrol variant. This makes the X1 the lowest-priced BMW vehicle in India.
"It is a strategic decision for us to make the X1 the entry-level car for BMW India," said Andreas Chaaf, president, BMW India. "We are very optimistic and bullish with this car in the volume department and expect it to become the largest-selling vehicle for us. Already, we have received 1,000 bookings and are sold out for the next 3 months."
BMW upstaged country cousin Mercedes Benz last year to become the largest-selling premium car maker in the country. This year, too, the firm has witnessed an impressive 60% growth in sales between January and November at 5,345 units against 3,337 units last year.
The company said the luxury car segment was growing very fast and is expected to maintain the growth momentum.
The X1 is powered by 2-litre diesel and petrol engines with average fuel economy figures of 15.24 kilometer per litre and 11.24 km per litre respectively. The car would be assembled at BMW's factory in Chennai whose capacity has been ramped up from 5,400 units per annum to 8,000 per annum on a single shift.