Maruti Suzuki’s Alto has become the biggest selling small car in the world in 2010, overtaking the likes of Volkswagen Golf in Germany and VW Gol and Fiat Uno in Brazil.
This is the first time ever that a car sold in India has become a global bestseller in any segment.
Sales of the Alto surged 25% last year to over 300,000 units, helped largely by a peppier version — the K10 — launched in the middle of 2010.
During the same period, the two Volkswagen cars suffered a decline in sales with the Golf slipping down to third spot (see table).
“The K10 has been very well received and has been responsible for the growth that we witnessed last year. We are confident it will do even better this year,” said IV Rao, managing executive officer (engineering), Maruti Suzuki India Ltd.
The Alto, launched in September 2000, was a runaway success and has been the country’s largest selling car since 2006.
It is expected to do even better this year with sales expected to be close to 400,000 units, ensuring that its global stay at the top like in India will be a long one.