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Aston Martin drives into India

autos Updated: Apr 16, 2011 16:12 IST
HT Correspondent

Aston Martin, the car immortalised by superspy James Bond, is the latest entrant into the Indian ultra-luxury car market.

In 2011 alone, this is the fourth super car to be launched in India after the Rs 4.5-crore Maybach in February, the Rs 12.5-crore-Koenigsegg Agera in March and the Rs 1.4-crore Maserati in early April. The top-end of the Indian luxury car market is already crowded with more than two dozen models carrying a price tag of Rs 1-crore-plus.

Aston Martin has added nine more to the array of super luxury cars, among them One-77 at Rs 20 crore, is the priciest car to be launched in India. Bill Donnelly, director, sales, said Aston Martin would remain a niche player.

“In 97 years we produced 55,000 cars what Toyota produces in three days,” he said.

Aston Martin, obsessed with ‘7’ for various reason including its mascot Bond’s code number is producing just 77 units of One-77, of which only five more is available. Steadfast on protecting the privacy of its valued customers, Aston Martin did not reveal the only Indian buyer of One-77. (He is UK-based and may bring it to India)

As for the rest of the models priced between R1.4-2.6 crore, Lalit Choudhury, managing director, Performance Cars, the dealer of Aston Martin in India said they expect to sell 30 units for the year. All Aston Martin models except its small city car ‘Cygnet’, which requires homologation, will be available in India, he said.

In Mumbai, besides a dealership, the company will have a high-end after-sales facility with an air-conditioned workshop. The company will open a second dealership in New Delhi by the end of May.

Globally, Aston Martin sells around 5,000 cars a year and home country UK remains the largest market. When it comes to the question of mileage of these super cars, “anyone who knows Aston Martin will not ask this. It is three to six (kilometer per litre,” Choudhury said.

Aston Martin has sold just 55,000 cars in its 97-year history — and about 5,000 cars each year — to the richest across Europe, the US and Asia.

The company expects to sell a quarter of its cars to Asian and Middle Eastern countries in the next five years.