German luxury carmaker Audi today launched a new version of its sports car Audi TT in India priced at Rs. 60.34 lakh (ex-showroom Delhi) as it tries to retain top position in Indian luxury market.
"This is the first of the five launches that we have planned in the next five months. Despite economic downturn last year we have grown," Audi India Head Joe King told reporters here.
Audi plans to launch a total of 10 products in India this year as it looks to fend off stiff competition from rival Mercedes-Benz.
The company, which sells various popular brands including A3 sedan and Q5 sports utility vehicle, was overtaken by Mercedes-Benz in the January-March period of 2015.
While Audi posted a growth of 15 per cent in the March quarter at 3,139 units, Mercedes-Benz sold 3,566 units, up 40 per cent from the year-ago period.
Audi posted a record sales in 2014-15 by selling 11,292 units, up 11.51 per cent from 10,126 units sold in 2013-14 and retained its top position in the Indian luxury car market ahead of rival Mercedes-Benz, which also clocked record sales in FY15 at 11,213 units, up 17.5 per cent from 9,548 units sold in the previous year.