German luxury carmaker Audi India on Friday opened up its largest showroom in India, a sprawling 30,000 sq ft structure on Delhi’s Mathura Road, capable of displaying 20 cars under one roof, and fittingly upped the ante, targeting a minimum 50% growth in sales in 2011.
Audi sold over 3,000 cars in 2010, a growth of 81% over 2009. With a target of selling 4,500 cars this year, it has begun the year well with sales of 480 units in January, its highest ever in a month.
“By 2015, we aim to be the No. 1 in the Indian luxury car market,” said Michael Perschke, Head, Audi India. “We are aiming to sell a minimum of 4,500 units and expect the luxury car market to grow to 20,000-25,000 units.”
Audi also launched its flagship A8 sedan. Priced at R89 lakh (ex showroom Delhi), the company says it has already received 150 bookings. The new A6 and A7 would also be launched later this year.