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Auto Expo set to tour the countryside

autos Updated: Aug 17, 2008 22:28 IST

The Society of Indian Automobile Manufacturers, which hosts a show in Delhi once in every two years to showcase the latest offering from automakers, has decided to organise similar expositions in other parts of the country.

At least two regional shows will be held in every non-Auto Expo year, said Dilip Chenoy, the top exectuive at the trade body.

"There are already some auto shows organised by local organisations, but they are not as well managed. The intention is to bridge this discrepancy," Chenoy said.

With rising middle class incomes, India is seeing a proliferation of aspiring auto buyers, and consequently the demand for auto shows is rising. The auto show in Delhi last December, saw a a record footfall of 1.8 million, much of which was driven by the unveiling of Tata Motors' Rs 1-lakh car – the Nano.

The first of the regional shows would be held in Bangalore in March next year, followed by another one in Kolkata later. While the Bangalore show would focus on public transportation, buses and special vehicles, Kolkata's would be an all-vehicle auto show, Chenoy said. Hyderabad, Chandigarh, Pune and Chennai will also get to host similar events, which will be a stripped down version of the original event, entailing lesser expenditure for the automakers.

On an average a company like Maruti or Tata Motors spends Rs 5-7 crore at the Auto Expo in Delhi, but Chenoy said he expects the companies would be manage with less than Rs 1 crore at the regional shows.