Auto majors lose car market share to smaller firms in 2010-11 | autos | Hindustan Times
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Auto majors lose car market share to smaller firms in 2010-11

autos Updated: Apr 10, 2011 11:34 IST

With many players entering the small car segment in India with new models, leading players like Maruti Suzuki, Hyundai Motor and Tata Motors lost their market share in 2010-11 to mainly Ford India and Volkswagen, says SIAM.

According to figures released by the Society of Indian Automobile Manufacturers (SIAM), the country's car market leader Maruti Suzuki India's (MSI) market share in the passenger car segment fell to 48.74 per cent in the last fiscal from 50.09 per cent in 2009-10.

MSI's domestic sales, however, increased to 9,66,447 units from 7,65,533 units in the previous fiscal, SIAM said. In 2010-11, the overall domestic passenger car sales rose by 29.73 per cent to 19,82,702 units from 15,28,337 units in the previous fiscal. Hyundai Motor India also saw its market share declining to 18.10 per cent in FY 2011 from 20.61 per cent in the previous year.

The company had sold 3,58,904 units in 2010-11 as against 3,14,967 units in the year-ago period, SIAM said. Likewise, Tata Motors too lost its market share during the said period, falling to 12.92 per cent with sales of 2,56,202 units. In 2009-10, the company enjoyed 13.18 per cent market share by selling 2,01,399 units.

General Motors India (GMI) and Honda Siel cars India (HSCI) also lost their market share last fiscal. While GMI's share fell to 4.40 per cent from 4.62 per cent, HSCI's market share dipped to 2.97 per cent from 4.01 per cent in FY'10.

The biggest gainers in the race of market share in the Indian passenger car segment are Ford and Volkswagen. These two car makers took away other players' pie riding on their new small cars -- Figo and Polo -- respectively.

Ford's sales during last fiscal soared to 95,395 units from 34,324 units in the previous financial year. Consequently the market share jumped to 4.81 per cent from 2.25 per cent. Volkswagen's market share increased to 2.60 per cent from a mere 0.27 per cent a year ago because of Polo and its sedan version Vento.

The car maker sold 51,608 units as against just 4,094 units in 2009-10, SIAM said. SIAM President Pawan Goenka had said the passenger vehicle segment saw 24 new launches and 40 refreshed versions in 2010-11.