Car and two wheeler sales lapped March in top gear, with new car launches providing most of the thrust.
The country’s second largest car maker, Hyundai Motor India Ltd, notched its highest ever sales in a month in March along with General Motors and Ford India, which gained from their recent small car launches — Chevrolet Beat and Ford Figo respectively.
“As we close the financial year, it is reassuring to see the market retain its buoyancy which was triggered by the Government’s timely announcement of the stimulus package and the consequent reduction in interest rates for car finance,” said Arvind Saxena, director sales and marketing, Hyundai Motor India Ltd. “These factors positively affected the market and kept demand high.”
Hyundai recorded sales of 31,501 units in March 2010 as against 24,754 units in March 2009 — a growth of 27 per cent.
GM and Ford witnessed 126 per cent and 203 per cent growth in sales respectively (see table), their best ever.
“We are delighted at the initial response to Figo, and are incredibly proud to have struck such a positive chord with Indian consumers,” said Michael Boneham, president and managing director of Ford India. “The launch of Figo is the start of a transformed Ford in India, and a true reflection of our commitment to delivering world-class products.”
Market leader Maruti Suzuki, too, achieved a personal milestone with sales of over 1 million cars in 2009-10 — a first in India. During March, Maruti’s sales increased 7.68 per cent to 79,530 units.