Tata Motors-owned Jaguar Land Rover (JLR) clocked record sales at 357,773 units in 2012, up 30% from the previous year. Huge demand for Range Rover Evoque across all major markets and strong performance in China helped JLR post the record numbers.
In 2012, China became the JLR biggest market, surpassing its home market the UK. Sales were up 71% in China at 71,940 units.
Despite economic troubles in Europe and slow recovery in the US, JLR has done well in advanced markets. It reported a 19% growth in the UK at 68,333 units and 11% growth in the US at 55,675 units. Sales rose 43% in Russia at 20,549 units and 41% in Germany at 16,722 units.
“Notable product performance was delivered by the Range Rover Evoque with 108,598 vehicles sold in its first full year of sales — more than any other previous Land Rover model,” a company statement said.
“2012 has been a strong year for Jaguar Land Rover with record-breaking sales performance globally. All of our key markets saw strong progress,” said Phil Popham, director, group sales operations, JLR.