Indian biking major Bajaj Auto launched three new variants of its sports cruising bike Avenger - Cruise 220, Street 220 and the Street 150 - all catering to leisure biking, a fast-growing sub-segment in the sports biking space.
Revealing new designs with attractive price tags Rs 84,000 for its 220cc bikes and Rs 79,000 for Street 150cc variant (ex-showroom Delhi), Bajaj is eyeing on the cruiser segment currently ruled by Royal Enfield in India. The current 220cc engine Avenger comes at Rs 81,700.
“The new Avenger series redefines the cruiser bike segment by offering cruising comfort and we hope to sell 20,000 units a month,” Bajaj Auto motorcycles business’ president, Eric Vas said while unveiling the two-wheelers.
Around 2.5 lakh units of sports bikes are sold every month and the company hopes to popularise sporting and cruise biking with these models, he added.
Vas said the new 150 cc model offers 10% more torque than the 150-cc Pulsar, and runs on an entirely new DTSi engine.
“The genuine cruiser segment has steadily grown over the years with the Avenger as the torch-bearer. We feel that by bringing in an additional style variant such as the Street, and offering the popular 150 cc capacity, we will significantly expand the cruiser segment.
“With the new Avenger models we shall strengthen our offerings and reinforce our leadership in the premium motorcycle segment,” Vas said.
The Avenger range is manufactured at Bajaj’s plant at Chakan in Pune and will also be exported soon.
Asked whether Bajaj will be scaling up its engines, he said not in the near future as the market is still evolving.
(With inputs from PTI)