Bajaj to sell low-cost bikes with new name
With sales falling 22 per cent, the country’s second-largest two wheeler manufacturer is planning a separate non-Bajaj brand for a range of low-cost motorcycles. HT Correspondent reports.autos Updated: Jan 21, 2009 22:26 IST
With sales falling 22 per cent, the country’s second-largest two wheeler manufacturer is planning a separate non-Bajaj brand for a range of low-cost motorcycles. This will be the first time that the company will sell motorcycles outside its ubiquitous Bajaj brand.
The bikes will, however, not belong to the low-end entry-level 100-cc segment in accordance with its policy of concentrating on higher specification bikes. No timeframe however, was given for the introduction of these bikes.
“A range of low-cost bikes were being developed, which would be part of a separate non-Bajaj brand,” said Amit Nandi, general manager, marketing and sales, Bajaj Auto Ltd. “This will give a separate identity to these bikes while retaining the profile of the current brand. These will not be 100-cc bikes and will further our endeavour to upgrade the market from that segment without compromising on pricing.”
The low-cost model would be a result of in-house innovations and strategic sourcing from other markets, Nandi said.
Bajaj’s earlier attempt to do something similar with the 125-cc XCD over a year-ago had failed. While launching an upgraded 135-cc version of the same bike, Rajiv Bajaj, managing director , admitted that it had failed to meet the expectations of consumers.
“We were not happy with the performance of the existing XCD as it failed to deliver what the consumers desired from it,” Bajaj said. “In a market led by brands, we are known for the Pulsars and with the XCD we moved away from our core strength. This bike (135cc) is again sporty and in the same line as the Pulsar.”