After Harley Davidson, Ducati, BMW and Hyosung, it is the turn of iconic British motorcycle maker Triumph to foray into the burgeoning Indian two-wheeler market, which is the world’s second-largest in terms of size.
Triumph said on Tuesday that it will enter India in 2012 with a line-up of about eight superbikes. Initially the bikes, which would compete directly with Harley Davidson and domestic icon Enfield, would be imported from UK, but the company is not averse to setting up an assembly plant here.
“India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in,” said Nick Bloor, CEO, Triumph Motorcycles UK. “We see it as the next step in our global business model.”
Triumph’s full range has 20 models including the award winning Daytona 675, Tiger 800 and the 2.3-litre Rocket III, the world’s largest production bike.
Initiallty it is likely to launch bikes in the 800cc-plus class as they do not need to go through the complex homologation process. Its prices range between R4.77 lakh and R9 lakh, but the import duty is likely to double the price tag..
The company is currently investigating the viability of which bikes to launch in the country as also whether assembling them here makes sense. It declined to give out any investment information though it promised it would be substantial.
The company has appointed Ashish Joshi as its managing director in India. Joshi earlier headed the European operations of Royal Enfield, and had established the company’s business there.