Having closed in on the numero uno spot in the luxury car segment, German auto major BMW India is looking to displace Mercedes Benz at the summit by the end of this year. The company on Thursday launched its new phase of expansion that would double its number of dealerships to 24 by the end of 2010.
“We have done well in the last two years but going forward it is going to be tough as the market is difficult,” said Peter Kronschnabl, president, BMW India. “In the first three months this year we are the number one luxury carmaker in terms of sales. So we are on track to realising our ambition of emerging as the biggest carmaker in the segment by the end of this year.”
For the fiscal 2008-09, BMW sold 3,038 units against 3,537 units sold by Mercedes. Between Jan and March 2009, however, BMW sold 992 units to Mercedes’s 966 units. In 2007-08, the gap was wider with BMW selling 2,162 units while Mercedes sold 2,899 units.
“The next round of growth is going to come from Tier-II cities and that's where we are going,” Kronschnabl added. The company expects around 300-400 units from these Tier-II markets by 2011.