Following smartphones and tablet computers, motorists look set to be the next big market for connected devices as automakers wow crowds with the latest Internet-enabled models at the IAA motor show.
With the aid of cloud computing, automobile makers believe the car of the future will no longer be just a vehicle, but an extension of the home or workplace, where drivers will have access to emails and keep up-to-date on their social networks even on the road.
German car manufacturer BMW already offers an onboard computer with Internet access. Rival Daimler is not to be outdone: its new in-built computer allows drivers to surf the web — so long as the vehicle is parked.
In its new concept car on show unveiled at the IAA this week, the Evos, Ford claims it can fine-tune the car to personal preferences, down to the cabin temperature and access to the driver’s home entertainment systems for listening to favourite news and music programmes.
“A successful car must offer lifestyle, comfort and also fit in with people’s ecological awareness,” said Stephan Reith of the consultancy firm, Booz & Company.