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‘Customisation is the way’

Ashok Leyland launched its hybrid bus and more powerful U-trucks at the ongoing Auto Expo. R Seshasayee, managing director, Ashok Leyland spoke to HT on the company’s plans. Excerpts.

autos Updated: Jan 06, 2010 22:32 IST
Sandeep Singh

Ashok Leyland launched its hybrid bus and more powerful U-trucks at the ongoing Auto Expo. R Seshasayee, managing director, Ashok Leyland spoke to HT on the company’s plans. Excerpts.

On the sudden rush in the truck segment

It is because Indian CV market has been buoyant and there is a promise of high growth in this market and people are coming for growth into market that is growing.

On Leyland’s positioning

We are looking to develop products according to the customer’s needs and make sure we deliver value at a price performance point that is highly competitive. With the U- trucks we are taking it to another level as we have two engine platforms.

On the cost factor of high-end trucks

We are very confident of scoring on that as the U-truck will give much higher value at the same price and this is where we have succeeded.

On the CNG hybrid bus

It is more of a technological advancement statement. As of now they are an expensive proposition and we have not decided on its price. The lithium ion battery is very expensive. We don’t have an order as of now but we intend them to sell for the Commonwealth Games.. we are in talks with the Delhi Government.

The pricing will depend on what the Delhi government and DTC is willing to pay.

On whether the industry

actually needs a stimulus

If the monetary policy is tightened it will lead to a rise in interest rate and impact demand. I think India should choose for a higher growth and hence monetary policy should not be tightened.

On the excise duty front, a reduction in the duty has brought in more demand and hence the total revenue has not suffered.