Deal time as auto firms gear up for expo
With the 9th Delhi Auto Expo round the corner, several major automobile makers are gearing up to display their wares, reports Deepak Joshi.autos Updated: Dec 19, 2007 21:33 IST
With the stage being set for the 9th Delhi Auto Expo from January 9 next year, several major automobile makers are gearing up to display their wares, while component manufacturers will use the fair to strike lucrative deals and build alliances. Though Toyota and Ford India are staying away from the expo this year, Tata Motors, Maruti Suzuki India, Hyundai Motor India and Volvo Cars have drawn up ambitious plans to participate in the fair.
Indigenous car manufacturer Tata Motors will use the expo to unveil its version of the ‘people’s car’ in a move that is in line with the company’s tradition of unveiling its new cars at the Auto Expo. The company will present its much talked about Rs 1-lakh car to customers on January 10. Although the car would be unveiled at the expo, the commercial launch would take place later in 2008.
The week-long automobile extravaganza will also witness several global players showcasing their products. Tata Motors and Fiat India Automobile Private Limited will participate jointly in the Auto Expo with a pavilion spread over 5,200 square metre. Tata Motors is planning to display a range of new passenger vehicles, while Fiat would display passenger cars from its international range. From its commercial vehicles business, Tata Motors’ displays would include buses from the joint venture with Marcopolo of Brazil, newly-developed multi-axle heavy trucks, pickup vehicles, applications of panel vans, and new mini-trucks.
Another star attraction at the auto show will be Volvo. The company would showcase three of its flagship models of completely different car types -- Volvo S80, Volvo XC90 and Volvo C70. The four cars on display will include the Volvo S80 V8 Executive and Volvo S80 D5 -- Volvo's large prestige sedan, Volvo XC90 D5- first purpose-built SUV (Sports Utility Vehicle) from Volvo Cars and Volvo C70- second generation convertible.