Pune-based DSK Motowheels in partnership with Italian bike brand Benelli has launched five superbikes in the country, priced between Rs. 2.83 lakh to Rs. 11.81 lakh (ex Showroom Delhi).
It is hoping to sell 3,000 superbikes in the first year and planning to bring more models in the market by year-end, said DSK Motowheels Chairman Shirish Kulkarni.
The company has launched 300 cc engine TNT 302, 600cc engine TNT 600i and TNT 600 GT, 898cc engine TNT 899 and 1131cc engine TNT R priced between Rs. 2.83 lakh to Rs. 11.81 lakh (ex Showroom Delhi).
However, prices in Mumbai will be 4-5 per cent higher due to various taxes, DSK Motowheels Chairman Shirish Kulkarni told reporters here.
The company has invested Rs. 200 crore to set up a plant near Pune to assemble these bikes.
Commenting on it, Kulkarni said: "The country's superbike industry has grown by leaps and bounds, giving us immense scope to tap this lucrative and increasing market. We have full confidence that our exciting range of DSK Benelli bikes will transform the biking scenario".
Benelli Board Director George Wang said: "We see immense, hitherto untapped potential in the Indian superbiking space and our focus will be to offer the Indian biking enthusiasts the experience of owning the Italian legacy."
DSK Benelli would establish dealerships network at places including Mumbai, Bengaluru, Chennai, Pune, Ahmedabad, Delhi, Hyderabad, Kolkata and Goa in the first phase, followed by other Tier II and III places in the next round.