Italian superbike maker Ducati on Friday officially made a re-entry into the Indian market after its first stint with local importer Precision Motors, which started in 2008, skidded off-track in 2013.
The company, which was acquired by German luxury car maker Audi AG in April 2012, has set up a wholly-owned subsidiary in India, its 12th in the world, that will appoint dealerships directly in the country.
For a start, the company has dealerships in Delhi and Mumbai, and it opened one today in Gurgaon; it will launch another one in Bengaluru later this year. It also launched two new bikes — Classic and Full Throttle — in the Scrambler range.
“In 2013 we began our groundwork in India and our belief in the market has been reaffirmed,” said Pierfrancesco Scalzo, general manager, Ducati Asia. “Ducati will provide the same high standards of service in India as it does everywhere else in the world.”
Ducati’s line up in India includes Diavel, Hypermotard, Hyperstrada and the Monster series. The range begins at Rs. 6.77 lakh for the Scrambler Icon and tops out with the 1,285-cc Panigale S at Rs. 40.65 lakh.
“There was a lull for around a year before we started the dealerships in Delhi and Mumbai in March this year,” said Ravi Avalur, managing director, Ducati India. “We are reaching out to all existing and prospective ‘Ducatistis’. The response has been beyond expectations and we have had to revise our forecasts. We are confident we will be very sucessful.”