Looking to cater to the demands of big families with a bigger appetite for long drives, General Motors on Thursday launched the cheapest 7-seater multi-utility vehicle in India with a price of Rs. 5.49-7.99 lakh (ex-showroom Delhi).
Sourced from its partners in China - SAIC - and fine-tuned for Indian roads at its local research and development centre in Bangalore, the Enjoy is GM's second offering in the segment after the Tavera.
The Enjoy will compete directly with Mahindra Bolero, Xylo and Maruti Ertiga and also in some cases with the Toyota Innova.
"The Enjoy will compete in one of the fastest-growing segments in India. We expect that this model will be a success considering its attributes and pricing," said Lowell Paddock, president and managing director, GM India.
"SAIC in China is renowned for making cars that are extremely competitive to produce and that has helped us in pricing this vehicle aggressively."
The Enjoy is available in both petrol and diesel options.
It is powered by a 1.4-litre petrol engine and the price ranges from Rs. 5.49 lakh and Rs. 6.99 lakh while the diesel variant has a 1.3-litre engine tagged at Rs. 6.69 lakh and Rs. 7.99 lakh. It will have both 7 and 8-seater options.
"We are basically targeting big families in cities as well as small towns," said Paddock.
He, however, ruled out the possibility of Enjoy eating into the sales of the Tavera.
The variant prices are as follows ( all prices ex showroom Delhi )
Petrol 1.4 L engine
LS 8 seater Rs. 5.49 lakh
LS 7 seater Rs. 5.54 lakh
LT 7 seater Rs. 6.31 lakh
LTZ 7 seater Rs. 6.99 lakh
Diesel 1.3 L engine
LS 8 seater Rs. 6.69 lakh
LS 7 seater Rs. 6.75 lakh
LT 7 seater Rs. 7.42 lakh
LTZ 7 seater Rs. 7.99 lakh