Fiat India Friday launched two top-of-the-line models called Fiat 500 Cinquecento and Bravo.
"These two models should be seen as resurgence of the Fiat brand in India," said Fiat India Automobiles Pvt Ltd's CEO Rajeev Kapoor.
Fiat India is a joint venture between Fiat and Tata Motors.
The company will be importing the two models. The first lot is expected to arrive May this year. The cars will be fully customised.
The price for the two-door Italian designed Fiat 500 Cinquecento is pegged at Rs.1.2 million, while Fiat Bravo, a sporty five-door hatchback, will cost close to Rs.1.6 million.
"We are only looking at niche customers for both the models since they are going to be customised cars," said Kapoor.
According to the company, orders have already started pouring in.
These two cars will pave the way for the launch of Fiat Linea sedan and the Grande Punto hatchback, which will be launched in September and December 2008, respectively.
About 30 special outlets have been identified to sell the cars launched on Friday. The company is now hoping to make a comeback with its new generation of products.
These two completely built units will join the Ferrari Magic India Discovery drive covering 11,000 km across the country starting from Mumbai Feb 25.