Fiat has launched a ‘Freedom Drive’ programme wherein customers can drive to a location of their choice for three nights in a Fiat.
This offer also includes an exchange package via which customers can avail benefits of up to Rs. 1 lakh, and assured gifts on booking the Linea and Punto. Fiat is also offering check-ups for its cars via the carmaker’s ‘Pit Stops’ on the 14th and 15th August in Mumbai, Pune, Chandigarh, Bangalore, Chennai and Ahmedabad.
Speaking about the initiative, Nagesh Basavanahalli, president and managing director, Fiat Chrysler India Operations, said, “Fiat has been present in India for decades and has always been committed to the Indian consumers. With this initiative we intend to bring customers closer to our brand and give them the freedom to explore different places using their favourite Fiat car. This unique initiative gives our customers an opportunity to create innumerable positive memories with their beloved Fiat cars.”