Figo gives Ford a facelift in India
Buoyed by the initial response to its maiden small car Figo, Ford India will for the first time in its decade-old journey in the country start second shift operations in its Chennai plant that will take its production capacity to 150,000 units per annum.autos Updated: Apr 22, 2010 21:27 IST
Buoyed by the initial response to its maiden small car Figo, Ford India will for the first time in its decade-old journey in the country start second shift operations in its Chennai plant that will take its production capacity to 150,000 units per annum.
So far, over 10,000 bookings have been received for the Figo with 7,700 in its first month alone. This is the highest ever number of bookings registered by a new car in its first month in India after the Maruti Ritz.
“Right now we are struggling to meet the demand for the car, which is a good position for us to be in but not for the customer,” said Michael Boneham, president and managing director, Ford India. “In order to increase the availability of the car as also ensure volumes for export, second shift would be started by the end of June.”
For a start, Ford will export the car to South Africa but other markets will follow. It does not, however, see much demand for the car in Europe and US, where it sells other hatchbacks like Fiesta and KA. Figo is made only in India.
“Though India has entirely recovered from whatever effects of the global downturn of 2008 and 2009, many countries are still reeling under it and hence exports will pick up gradually.”
With the Fusion being phased out and Ikon already at the end of its lifecycle, Ford said it would launch new products to cater to all segment needs.
“The Fiesta is doing well and the Ikon is also chugging along nicely but we want Ford in India to symbolise what it is in the rest of the world and we are looking at every segment for opportunities,” he added.