Ford will launch eight new models in India by 2015, out of which 5-6 will be small cars, said Michael Boneham, president and managing director, Ford India. Inspired by the success of its hatchback Figo, which crossed the 100,000-sales mark, the automajor plans to expand its product portfolio.
The company launched its all-new Fiesta sedan with both petrol and diesel engine options at a price ranging from Rs8.2 lakh to Rs10.4 lakh (Ex-showroom Delhi). Amid strong rumours that Ford will soon sign agreement with the Gujarat government to set up its second plant, Boneham said the company will expand its engine production at its Chennai plant, taking the total production to 3,37,000 per annum.
The company has the capacity to make 200,000 vehicles per annum at the Chennai plant while the rest is earmarked for engine production. “We have invested a total of $1 billion in India,” he said.
The new Fiesta is the first of the eight new launches planned for India, said Boneham. Pre-bookings have already started for the vehicle. Ford is claiming a mileage of 17 km/litre for the petrol version and 23.5 km/litre for the diesel version.