Ford has announced a one-day 'Midnight Sale' event. The Ford Midnight Sale is a promotional event where customers can get special discounts on Ford vehicles. This event takes place at every Ford dealership today, December 5, 2012. Ford’s showrooms will stay open from 8am to midnight for customers to benefit from this event. A similar event was also conducted last year.
As part of the Midnight Sale, the Ford Figo is being offered with free insurance and accessories. All this leads to total savings as high as Rs 24,500.
The Ford Endeavour is being offered with discounts and benefits of as much as Rs 81,000, which includes free insurance and accessories. This ladder frame-based SUV has seen a sales slowdown after the launch of the Toyota Fortuner and the like. Prices for the Endeavour start at Rs 18.2 lakh.
The Ford Classic is now available with discounts and benefits of up to Rs 54,000 which includes free insurance and accessories. Lets not forget, this car is the previous generation Fiesta with a new name and comes with the same 1.6-litre petrol and a fuel efficient 1.4-litre diesel powerplant. The Ford Classic is priced at Rs 5.54 lakh for the base variant.
Ford’s New Fiesta saloon is also available with a discount of Rs 72,000. This breaks up as Rs 40,000 cash discount, Rs 15,000 exchange bonus and Rs 10,000 worth of accessories. Also, there is a Rs 7,000 loyalty bonus on offer. Ford Fiesta prices start at Rs 7.42 lakh.
Ford is also offering special offers for government employees, teachers and doctors, as well as ex-defense personnel.
Apart from all the above offers, customers will also get special gifts with every Ford vehicle purchase. These gifts include LED TVs, washing machines, home theatre systems and microwave ovens. All these miscellaneous gifts amount to a total of around Rs 3.5 crore.
The Ford Midnight Sale is an attempt by Ford to push sales of 2012 models in the month of December, which is usually a slow month after the festive season where customers wait and buy a fresher model in January every year.
There will also be a special “December Dhamaal” offer running at all Ford dealerships until December 31, 2012, where customers can avail of other special benefits on buying Ford vehicles.