Buoyed by the positive Figo sales, Ford India is now paying attention towards strengthening its distribution network. The company plans to increase its dealer numbers to over 200, from the current 167, by the end of this fiscal year.
Post the launch of the small car in March 2010, Ford India has received close to 24,000 Figo bookings and sold close to 17,000 units in Tier I, II & III cities. The company has started its second production shift at the Maraimalainagar plant in Chennai, with an aim to shorten the delivery period for the consumer.
"Figo has done extremely well across various markets in India. Our marketing strategy focused on various regional markets. The sales targets exceeded expectations and we are looking at adding more numbers," said Nigel Wark, executive director, marketing, sales and service, Ford India.
The Figo has helped Ford India record more than double the volumes of 235 per cent year-on-year in half year sales, selling a total of 32,755 vehicles compared to 13,897 units last year. Big gains — double, and in some cases, triple fold growth — were registered in Tier II markets such as Chandigarh, Ahmedabad, Pune, Kochi, Coimbatore, Indore, Bhopal and Jaipur and Tier III markets such as Dehradun, Trichy, Nashik, Aurangabad and Kanpur.
The company attained an export order of 1,200 Figos for Ford Motor Company in South Africa. Ford India has an annual installed production capacity of two-lakh units at its plant.
In the recent times Tamil Nadu has emerged as a major automotive hub with at least six international auto makers already present in the state. Ford has benefited from this as out of its 150 suppliers, at least 50 per cent are based in the state, helping the company streamline costs.