From showcasing the humble hatchback Indica in 1998 to the sports car TAMO Racemo on Tuesday, it has been “a worthwhile journey” for Tata Group chairman emeritus Ratan Tata at the Geneva International Motor Show.
“The cars are fantastic,” said Tata unveiled in his presence at the show which he is attending after four years. Tata Motors is marking its two decades of participation at the auto show with a leap of faith to future.
Besides the Racemo, the company also unveiled special editions of its next generation product line-up in the compact segment -- sedan Tigor and SUV Nexon.
When asked to reflect on the experience in Geneva, Tata told PTI: “The journey has been worthwhile.”
The blip in the journey, however, is the ill-fated Nano, which made global headlines in 2008 when it was displayed here.
The car, which promised to change personal transport in India, at a price tag of Rs 1 lakh, could never live up to the expectations as sales never reached what the company had estimated. Tata Motors also had to witness violent opposition to the setting up of the Nano plant at Singur in West Bengal and was forced to shift it to Sanand in Gujarat.
When sought for his comments on Nano, Tata did not comment.
The ousted chairman of Tata Sons, Cyrus Mistry, had alleged that Nano has accumulated losses of over Rs 1,000 crore and the company has been unable to shut it due to emotional reasons and conflict of interest.
The Geneva International Motor Show has also seen Tata Motors displaying Pixel, a city car concept for Europe, and Megapixel that showed the company’s future design direction in 2011 and 2012.
Last year, the company had showcased hatchback Tiago and the compact sedan Tigor, under the codename Kite 5, along with Hexa Tuff, a personalised version of the recently-launched Hexa.