GM hits small car Beat, sports Rs 3.34 lakh tag
A refurbished General Motors, fresh from the success of its latest sedan Cruze, on Monday launched its third small car in the country, the Beat.autos Updated: Jan 04, 2010 21:43 IST
A refurbished General Motors, fresh from the success of its latest sedan Cruze, on Monday launched its third small car in the country, the Beat.
Priced at Rs 3.34 lakh-4.34 lakh, the car beats industry estimates by a huge margin and is now the least expensive car in its segment.
“We have learnt our lesson with the Spark and henceforth all our vehicles will set benchmarks on value for money,” said Ankush Arora, vice president (sales and marketing), GM India.
The company had launched the Spark, its entry level offering in 2007 with a starting price tag of Rs 3.09 lakh but had to subsequently lower the price to under Rs 3 lakh. This time the Beat is priced lower than all the established models like Maruti A Star, Ritz and Swift, Hyundai i10 and is even comparable to the Maruti Wagon R--country's second largest selling car.
“The Beat is an important product for us and even though the Spark is priced lower, we believe Beat will be our largest selling model,” said Karl Slym, president and managing director, GM India. “Spark is currently selling around 4000-5000 a month and Beat will sell more than that. Overall our 2010 sales will cross 100,000 units from last year's 70,000 units.”