The country's largest two-wheeler maker, Hero Honda Motors, on Monday launched a new version of its premium segment bike Karizma priced at Rs 91,000 (ex-showroom, Delhi).
The new Karizma ZMR comes with a 225 cc fuel injection engine and is fitted with digital ignition system, Hero Honda Motors said in a statement.
"One of the key pillars of our winning strategy has been to consistently keep introducing new, advanced products and maintaining a balanced product portfolio. The ZMR is set to further augment our steadily growing presence in the premium segment," Hero Honda Motors Managing Director Pawan Munjal said.
Hero Honda's product range includes several successful motorcycles that have redefined the Indian motorcycle market across segments, he added.
The new bike will go on sale across the country by the end of this month and the company will target youngsters within the age group of 18-24 years as its potential customers.
Hero Honda is also planning to undertake an integrated marketing campaign involving the print, electronic and on-the-ground activations to promote the new bike.
The new ZMR is the fifth model from Hero Honda in the premium segment. It currently sells Hunk, Achiever, CBZ Xtreme and Karizma.