It is better known for its no-frills commuter motorcycles in India, but on Wednesday, world’s largest two-wheeler manufacturer Hero MotoCorp tied up with US-based Erik Buell Racing (EBR) to source technology for high-end motorcycles.
“This is a flexible partnership and though EBR specialises in high-end bike technology, it can also be adapted to low end specification products, which are our forte,” said Pawan Munjal, managing director and chief executive, Hero MotoCorp. “By next year you will see a commuter segment motorcycle that is run on an adapted EBR technology.”
Post its separation with Japan’s Honda, the firm has been beefing up its indigenous R&D capabilities and this development is part of its strategy to enhance technological prowess. But EBR is not likely to be the sole provider of technology.
“Our ambition is to become an international player and EBR will help us go beyond 100-250cc bikes,” Munjal said. “This will not only make us relevant in international markets but also for Indian consumers looking to upgrade. For lower end bikes we are looking at other technology firms. We will not replace the current technology with just one technology source, but we are looking at multiple technology tie ups to go for specialised technologies wherever available.”