Volkswagen makes hit sausages!

HT Correspondent, Hindustan Times
New Delhi
First Published: 20:26 IST(3/2/2013)
Last Updated: 12:30 IST(13/3/2013)
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As the world’s third-largest automobile manufacturer, Volkswagen group is known more for its fascinating cars but in some parts of Germany it is increasingly gaining a bigger reputation for making a one-of-its-kind curry sausages.

The trademark dish that is made at a bakery in VW’s Wolfsburg factory since the 1970s are branded as Volkswagen CurryWurst, curry for ketchup and wurst for sausage. Though a classic Currywurst consists of pork meat, the one made at VW consists of a secret special spice mixture that makes it unique. VW also offers a vegetarian alternative.

In the lower Saxony region of Germany and capital Berlin, the sausages have become so popular that in 2012, VW made 6.4 million of them — more than cars at 5.74 million units.

Available at all its factories and dealerships in Germany and the Edeka supermarket in Lower Saxony and Berlin, it costs less than two euro (R145) for its employees and slightly more for others. The sausages are also dished for guests at major automotive events in Europe like the Geneva, Paris and Frankfurt motor shows.

“We want to expand it to other countries as well. There are requests from other European countries as well as countries all over the world like Brazil, China and India,” said a VW AG spokesperson. “The problem is that it is not possible to export the Currywurst into non-European countries. Therefore a manufacturer is needed that can produce the sausage after our recipe, which is a secret.”

Volkswagen uses only German pork of stress-free breeding pigs to create the sausage. “Further instead of the common 45-55% fat, we only use 20% in our sausages,” said the spokesperson.

To cater to the increasing demand for the sausages, around 15 people work at the butcher in Wolfsburg. Besides the Currywurst, the butcher also offers different other sausage specialties such as Bratwurst or Salsiccia.


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