German luxury car maker Audi on Monday launched its latest Audi 'Q3 S Edition' sports utility vehicle in India, priced at Rs.
24.99 lakh (ex-showroom New Delhi) and received 125 bookings.
Bhaichung Bhutia and Sharmila Nicollet at the launch Audi Q3 S edition in New Delhi. PTI Photo
Audi India head Michael Perschke said the new sports utility vehicle (SUV) has been launched by keeping right balance between power and fuel efficiency, delivering an average of 17.33 km per liter.
"The Audi Q3 S Edition is our answer to ever-increasing demand for luxury mobility with the thrill of self-controlled driving. We are confident that the Audi Q3 S Edition will be yet another successful addition to our success story in India," Audi India head Michael Perschke told reporters in New Delhi.
The company also launched online booking of its vehicles through, which the company claimed as first of its kind initiative in India.
The company on Monday inaugurated a new dealership in the city. Audi has currently a dealership network of 27 in the country and plans to expand it to 34 by the end of this year.
Moreover, the company also launched Audi Club India, a dedicated forum of Audi owners by inducting three honorary members -- former Indian soccer captain Baichung Bhutia, leading lady golfer Sharmila Nicollet and Audi race talent Aditya Patel.
Perschke also rejected reports that its German rival Mercedes has grabbed number one slot in the country's luxury car market.
"Since last nine months we have been number one. we are maintaining a growth of 19%. All our core competitors are growing at a lower speed than we are. We have a lead ahead over our closest competitor from January to July of nearly 1,000 cars. I think we are strongly overstating their capabilities," he said.
Audi sold 5,511 cars during January-July this year. The company plans to sell 10,500-10,800 vehicles in 2013.
On depreciation of rupee against major currencies, Perschke said it was a challenge for the industry and it cannot escape from that. Audi had hiked price between 2-4 per cent in July this year to offset rupee fall.
"Upto now, it has not effected us seriously... we counter attacked the last price increase with attractive financing offers," he added.