German luxury auto maker Mercedes Benz on Tuesday launched its most expensive SUV, the G63 AMG priced at Rs.1.46 cr, in India.
Managing Director and CEO, Mercedes-Benz India, Eberhard Kern speaks after unveiling the the new Mercedes-Benz G63 AMG premium sports utility vehicle (SUV) in Mumbai on February 19, 2013. The G 63 AMG sports a supercharged 5.5-litre V8-engine delivering 400 kw@5500rpm; 760 nm of torque @5000 rpm; 0-100 in 5.4s. Photo:AFP/Indranil Mukherjee
Mercedes which slipped to third place in the luxury car segment in 2012, is brushing up its product portfolio in a push to return to the top.
Last year, the company’s sales had dropped by 4% to 7,138 units as Audi zoomed past it with 64% jump to 9,003 units. BMW remained at the top with 9,375 units.
Mercedes Benz India’s CEO Eberhard Kern said: “This year we will go on the offensive with frequent product launches which will drive volumes.”
The company is planning to launch at least four more vehicles this year.
It will also launch the diesel versions of its compact multipurpose vehicle B Class by May, and its small car, the A Class, later this year, eyeing volumes.