2,475 units in 14 days: a Nano journey begins

HT Correspondent, Hindustan Times
First Published: 23:02 IST(3/8/2009)
Last Updated: 23:03 IST(3/8/2009)
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It may not be a blockbuster opening, but it has flagged off a marathon nevertheless.

The world’s most popular car, the Tata Nano, sold 2,475 units in the first two weeks of its launch. Though the numbers may be small compared with the country’s best-selling car, Maruti Alto’s 17,500 units for July, it is a small victory for the vehicle which was at one time threatened with a stillbirth. 

Compared with the paradigm-changing Maruti 800, however, Tata Nano’s figures are eminently respectable. The 800, which is now considered near the end of its life cycle, sold around 300 units in its debut month, and about 2,000 units in its first three months, according to a senior company official.

In July ’09, it sold 2,796 units — a 43.5 per cent decline over last year.

Given capacity constraints at the makeshift Pantnagar plant where Tata is making the Nano, the sales are only likely to pick up when the 2,50,000 units per annum factory at Sanand becomes operational next year. 

“The new plant is expected to be completed in the last quarter of this financial year,” said Ratan Tata, chairman, Tata Group in Tata Motor’s annual report. The car got 2.06 lakh bookings. The first 1 lakh will get their cars by the end of 2010.


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