A-class, B-class account for 20 percent of Mercedes-Benz’s India sales

Autocar India
First Published: 11:47 IST(17/4/2014)
Last Updated: 15:40 IST(17/4/2014)
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While Mercedes-Benz does have quite a range of cars on offer in India, its models from the entry-level up – A-class and B-class – are proving to be the biggest attractors of new customers.

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"More than every second A-class customer is a new customer for the brand," says Eberherd Kern, MD and CEO, Mercedes-Benz. According to Kern, the A-class and B-class account for 20 percent of the carmaker's sales here. Both these entry-level models are also helping change consumers' perception of the brand. Mercedes-Benz has been trying to portray a more "sporty and youthful" image.
 
"Both focus on the new design language like we see in the new E-class and the new S-class," says Kern.
 
This popularity for the A and B-class will see the carmaker start assembling these two cars here in the future. Currently, the manufacturer assembles the C-class, E-class, ML 350, GL 350 and S-class here.
 
 

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