He is known as a big fan of Italian sports car maker Ferrari, but on Friday cricketer Sachin Tendulkar will shift gears to rival company BMW.
Tendulkar will launch the German luxury carmaker’s new 3 series sedan in Mumbai to mark — only for the second time in his endorsement career — an association with a car manufacturer.
Tendulkar was brand ambassador for Fiat, Ferrari’s parent company, in 2001 for its small car Palio.
“Tendulkar loves Ferraris, but it’s not that his interest in cars ends with the Italians. He is as much passionate about BMWs and owns a few of them,” said an industry insider.
Tendulkar reportedly owns a BMW 5 series and SUV X5. Wife Anjali uses a BMW 3 series.
This is the first time BMW has associated itself with a celebrity.
It stopped short of calling Tendulkar a brand ambassador, but said his association would not be restricted to just a solitary event.