Japanese car major Honda on Thursday launched its entry level sedan Amaze, its first diesel car in India. The car is priced aggressively with a price tag of Rs.
4.99-7.50 lakh for its petrol versions and Rs.
5.99-7.60 lakh for the diesel variants.
President and CEO of Honda Cars India Limited, Hironori Kanayama (C), Managing Officer Honda Motor Company, Yoshiyuki Matsumoto (R), and senior Vice-President of Honda, Raman Kumar Sharma (L), pose during the launch of Honda's new Amaze diesel engine car in New Delhi. AFP
The entry-level sedan's diesel variant is powered by an all new 1.5-litre, four-cylinder (DOHCi-DTEC) engine with a promised fuel economy of 25.8 km per litre - the most in a passenger car in India. The engine has been developed exclusively for India at the company's research and development (R&D) centre in Bangkok, Thailand.
"With the best of both petrol and diesel technologies, we are confident that we are ready for an exponential growth in our business in India," said Hironori Kanayama, president and chief executive, Honda Cars India. "Amaze will be a game-changer for us and over the next few years we will look to increase our operating universe in India to around 50%," he added, referring to the segments in which Honda has a presence in India.
The car is being manufactured at the company's main facility in Greater Noida with localisation level of more than 90%. Honda is also readying assembly operations at its Rs. 2500-crore second factory in Rajasthan. The 120,000 unit per year factory would be operational early next year.
The Amaze will compete directly with Maruti Dzire, Tata Indigo CS and Toyota Etios.