Mercedes-Benz goes fashion mad

AFP
First Published: 16:35 IST(24/6/2013)
Last Updated: 16:43 IST(24/6/2013)
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The German automobile brand has teamed up with super-stylist Carine Roitfeld on a new car camapign, and has also worked with London menswear designers Spencer Hart on a new shooting brake model.

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Mercedes has released a new film titled "Vision in Motion" shot by photographers Max von Gumppenberg and Patrick Bienert and styled by Carine Roitfeld alongside V-Magazine editor Stephen Gan.

Chinese supermodel Sui He was dressed in a billowing minimalist cape designed by Roitfeld herself to appear alongside the new Mercedes S-Class.

At the London Collections: Men, attendees at the Spencer Hart fashion show were also treated to the unveiling of the CLS 63 AMG Shooting Brake, specially styled by Nick Hart, the brand’s creative director.

It's the car company's first ever collaboration with a UK fashion label, and the CLS will be available to order in a signature 'Nick Hart Midnight Blue' with an Italian leather trim in dark chocolate brown.

“It seemed a natural fit to work on a car project with Mercedes-Benz," said Hart. "I have always been a fan of the brand and creating something that was uniquely Spencer Hart and ultimately cool as opposed to commercial, has resulted in something that both Spencer Hart and Mercedes-Benz are proud of,” added the designer.

It's a growing trend. Last year Italian car manufacturer Fiat worked with luxury brand Gucci on a new version of the famous Fiat 500 model. The car companies are also dipping their toes into the fashion world; just last month  sportscar manufactuer Porsche unveiled a women's clothing collection under the Porsche Design Sport label.


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